Many times we’re asked, “Is a diamond a good investment?”

With the growing fear of recession, many industries are starting to feel a slowdown in business. Not so with the world diamond market. Diamonds are still proving to be a good investment. In fact, diamonds are actually a perfect recession-proof investment. A unique diamond will always only increase in value. A recent report showed that while the purchase of other jewelry items might have decreased slightly, diamond jewelry sales continue to increase.

Unless you are buying a diamond that is less than a ½ carat, it is best to shop only diamonds that are GIA or AGS certified. This way, you can compare similarly graded stones from different jewelers. Without GIA or AGS certification, it is unlikely that an untrained person would know whether a 3.20 carat diamond for eight thousand dollars is a better value than a 1.10 carat diamond for ten thousand dollars. It also helps when selling the diamond. The jeweler won’t have to under-estimate the quality because he will know exactly what the diamond is worth.

Hey, having a certified diamond does not make it a good investment, but it helps getting a bit more when selling your diamond. It may help you to get 10 or 20 percent more than otherwise. Neither certification nor anything else will help you get more then you paid for the diamond in constant dollars.

A beautiful diamond receives lots of compliments and everyone loves compliments. They make you feel good, even when you’re down.

Want the truth? Want the best ROI for your diamond? Trade the diamond in for something larger. She’ll love that… and so will you.