Diamond jewelry is the definitive form of beautification and demonstrates an eternal fire to overwhelm the owner in its shimmering grasp. Possessing a variety of jewelry items to beautify the owner’s appearance, diamond jewelry has been preferred over centuries throughout the world as a demonstration of celebrating life, love and passion.

Until the 15th Century only Kings wore diamonds as a symbol of strength, courage and invincibility. Over the centuries, the faceted diamonds (diamonds that produce sparkles with internally reflected light and shows off the “fire” of the stone) acquired their unique status as the ultimate gift of love. It was said that cupids’ arrows were tipped with diamonds that have a magic that nothing else can equal. Since the creation of diamonds they have been associated with romance and legend. The Greeks believed the fire in the diamond reflected the constant flame of love.

For millions of people around the world, the mystery and magic, the beauty and romance shining out from diamond engagement rings says all the heart feels but words cannot express. It wasn’t until 1477 when Archduke Maximilian of Austria gave a diamond ring to Mary of Burgundy, that the diamond wedding ring was introduced. Placing the ring on the third finger of the left hand, dates back to the early Egyptian belief that the Vena Amors, vein of love, runs directly from the heart to the tip of the third finger.

Now in modern times, both genders reveal their style declaration in society with multiple displays of diamond jewelry. Ecstatic diamond bracelets, diamond rings, chains, necklaces, watches and diamond earrings have been alluring men and women for centuries. When celebrities like Angelina Jolie, Michael Jordan, Kim Kardashian, Ashley Cole, Top Athletes and many others put on a display of their earrings, pendants, necklaces and chains, all studded with sparkling diamonds… how do their fans keep themselves detached from such enchanting jewelry items. They don’t.

To many others that are truly passionate about celebrating life, diamond jewelry or any jewelry, takes on an entire new dimension. It delivers a message that acknowledges life and celebrates the strength of the relationship. In short, it is clear that the giving of diamond jewelry in honor of a union, love and marriage has been going on since ancient times, and although it may not always have been as glamorous and romantic as it is today, it was still a way of exchanging a contract of love or marriage.